What's in the logo?

This logo has strong characteristics that represent the company:

The selection of a serif font reflects a deeply rooted tradition and conveys a sense of trustworthiness. 
The progressive ascending bars preceding the "H" symbolize the tangible and substantial growth experienced by clientele upon engaging the services of Hershkowitz and Co.
-The color blue in visual representations often represents stability, trustworthiness, and professionalism.

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